DRAFT: not legal advice. Needs review by a solicitor before use.

Terms of use

Last updated: [TO DECIDE: date]

These terms are an agreement between you and [TO DECIDE: seller of record, full legal name], [TO DECIDE: company number, if a company], of [TO DECIDE: company address] ("we", "us"). They cover your use of Warm Welcome (the "tool") at [TO DECIDE: website address].

Please read them before you buy. By buying or using the tool, you agree to them.

1. What the tool does

The tool reads a product page you give it, interviews you, and writes email marketing content for that product: a lead magnet, opt-in page copy and a series of emails. You download the results and use them in your own email platform.

The tool does not send emails, host pages or connect to your email platform.

2. Your account

• You sign in with a link sent to your email address. There is no password.
• Keep access to your email account secure. Anyone who can open your sign-in links can use your account.
• Your account is for you. Don't share sign-in links or let others use your account. [TO DECIDE: confirm, especially if an agency or client tier is sold.]
• You must be at least 18 to buy. [TO DECIDE: confirm age.]

3. What you buy

What your purchase includes depends on what you bought:

Prices are shown at checkout in [TO DECIDE: currency]. The welcome funnel costs $27. The done-for-you Systeme.io funnel costs $17. The follow-up sequence costs $67. [TO DECIDE: price of an additional welcome funnel.] Where VAT or sales tax applies, it is added at checkout based on where you are.

A purchase gives you access to the tool to create the projects it covers. It is not a subscription unless we clearly say so at checkout. [TO DECIDE: update if a monthly plan is offered.]

4. Usage limits

Every piece of writing the tool produces costs us money to create. To keep the tool available and fairly priced for everyone, these limits apply:

• Per project: [TO DECIDE: number] full writing runs.
• Regenerating a single email: up to [TO DECIDE: number] times per email.
• Applying your edits to the rest of a sequence: up to [TO DECIDE: number] times per project.
• "Unlimited" plans: up to [TO DECIDE: number] projects per calendar month. "Unlimited" means no fixed total over the life of your purchase, subject to this monthly ceiling.

When you reach a limit, the tool will tell you. We may change these limits for future purchases. We won't reduce the limits on something you have already bought without telling you first and offering [TO DECIDE: what, for example a refund of the unused part].

We may suspend an account that uses the tool in a way designed to get around these limits, such as automated or scripted use.

5. Who owns what

• Your answers and your stories are yours. You keep all rights in what you type or paste into the tool.
• The content the tool writes for you is yours to use. Once you have paid, you may use, edit, publish and sell with the emails, lead magnet and page copy the tool produces for you, in any way that keeps to these terms. This right ends if the purchase is refunded or the payment is reversed (see section 9). [TO DECIDE: solicitor to confirm the wording of this license or assignment.]
• Borrowed stories. Some emails use short stories about other people from our checked collection. You may use them in the emails as written, told as someone else's story. Don't present them as your own experience.
• The tool itself is ours. The software, its design, its methods and its instructions remain ours. You may not copy, resell or reverse-engineer the tool.

6. Building funnels for clients

[TO DECIDE: depends on your final offer. The spec proposes that only the "unlimited projects" upgrade includes the right to build funnels for clients.]

If your purchase includes client rights:

• You may use the tool to create funnels for products belonging to your clients, and hand over or charge for the results.
• Each client funnel is a project and counts toward your usage limits.
• You are responsible for having your client's permission to use their information, and for any answers you give about them.
• The interview asks for personal stories. If you answer on behalf of a client, you must have their permission to share those stories with us.

If your purchase does not include client rights, use the tool only for products you sell yourself (including as an affiliate).

7. Your responsibilities

You are responsible for the emails you send. In particular:

• Check everything before you send it. Read every email. Fix or remove any email marked "needs review".
• Keep it true. Only include stories, facts and claims that are true. The tool is built not to invent them, but you know your own story best.
• Follow the law where you send. This includes email marketing and data protection law (for example, getting consent to email people) and advertising rules.
• Disclose affiliate links. If you earn a commission, keep the disclosure line the tool adds, or replace it with one that is at least as clear.
• No income or earnings claims. Don't add claims about money your readers will make.
• Don't use the tool for products or content that are illegal, harmful, deceptive, or that you don't have the right to promote. [TO DECIDE: add a list of prohibited product types if wanted.]

8. No guarantee of results

We don't promise any particular result from using the tool or the emails it writes, including sales, sign-ups, opens or income. Results depend on many things we don't control. See our earnings disclaimer.

The tool uses artificial intelligence to write. Its output may sometimes contain mistakes. That is why every email is checked and why you must review it before use.

9. Refunds

You can ask for a full refund within 30 days of buying. See our refund policy.

If a payment is refunded, the funnel it paid for is removed from your account: you can no longer view, edit or download that content, you can't create anything new with that purchase, and your right to use that content (including anything already downloaded) ends.

If a payment is reversed through a chargeback, it is treated the same as a refund. If the chargeback is decided in our favor, access is restored.

10. Your data

How we handle your personal data, including your interview answers, is explained in our privacy policy. You can delete your data from your account page at any time.

11. Availability and changes

• We aim to keep the tool available, but we can't promise it will always be available or free of errors.
• We may update the tool. We won't remove a core feature you've paid for without telling you and offering [TO DECIDE: what].
• We may update these terms. If a change affects what you've already bought, we'll tell you by email before it takes effect.

12. Ending your use

• You can stop using the tool and delete your account at any time.
• We may suspend or close an account that breaks these terms. If we close your account without good reason, we'll [TO DECIDE: what, for example refund the unused part].

13. Our liability

[TO DECIDE: solicitor to draft. Must not exclude liability that cannot legally be excluded, and must respect consumers' statutory rights, including under the Consumer Rights Act 2015 for UK consumers. Note that many buyers may be outside the UK.]

14. Law and disputes

[TO DECIDE: solicitor to confirm governing law and courts, for example England and Wales, and how this applies to buyers in other countries.]

15. Contact

[TO DECIDE: contact email address] [TO DECIDE: company address]